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Concept, Art Direction, Design

What’s the “dictionary definition” of birth control?

In this series, we urge HCPs to think differently about contraception–and Phexxi–by consulting the Phexxi dictionary and redefining some key terms in their patients’ own words. The results are unexpected and will challenge HCPs’ conventional beliefs about what their patients need and want. The redefined terms are based on issues women face with their birth control, current trends, and occasions throughout the year.

In this series, the dictionary definition of “contraceptive option” is Phexxi.